The Yoga Music Blog wants to take this opportunity to let you know that YogiTunes.com was unveiled at Wanderlust Yoga Festival recently. YogiTunes is a new Web based concept with downloadable music in many genres, including a unique feature, downloadable Yoga teacher playlists. The site will also offer Yoga clothing, mats and other products to support the Yoga lifestyle.

I've watched my friend Alex King-Harris (performing solo and with Desert Dwellers as Rara Avis) work his butt off over the past couple of years helping to get all the pieces in place for this great Yoga music Web destination. It's off to a great start, and promises to continue to evolve into a place we can all count on for some of the best Yoga music tunes available anywhere.

The Press notice below layous out the details better then I could.

Alex King-Harris, Craig Kohland, and Amani Friend, three of the nation’s most prominent yoga music composers and performers, announced today the launch of YogiTunes, a digital download store featuring US and world music specifically selected to complement yoga, dance, meditation, massage, and a wellness-based lifestyle.

“Yoga has seen such explosive growth over the past few years, and so there is a real need for a service like YogiTunes that provides the curated focus that we do”

The co-founders bring over 15 years of industry leading experience in creating and recommending music for top yoga instructors. Their custom designed digital music store will appeal to health and sustainability enthusiasts who want specifically filtered content to complement and enhance their lifestyle needs.

With thousands of handpicked albums and artists, YogiTunes launches with a huge pool of music that will be constantly evolving with fresh deliveries from a wide array of record labels. YogiTunes fairly compensates artists and record labels with prevailing rates in the digital download industry – encouraging news for music fans who want to sustain a broad based wealth of great music.

One of the highlights of YogiTunes is the Yoga Teacher Playlist – a selection of songs picked by yoga instructors for use in their classes. What makes a good yoga playlist is its ability to follow and support the various intensities of a yoga routine. Health and sustainability enthusiasts are typically first exposed to the music attending classes or workshops, but often don’t know where to buy the compilations of their instructors.

YogiTunes solves this by featuring the playlists of certified yoga instructors across the country for students and other teachers to purchase and download. A broad group of the most highly respected teachers in the country and around the world have signed up and will be creating playlists on a regular basis. Shiva Rea, Sadie Nardini, and Hemalayaa Behl are just a few of the world-renowned instructors featured on the site.

“Yoga has seen such explosive growth over the past few years, and so there is a real need for a service like YogiTunes that provides the curated focus that we do,” said Alex King-Harris, CEO and co-founder of YogiTunes. “The value we bring is our seasoned ability to both create and recommend contextually specific songs for teachers. As well, YogiTunes is run and supported entirely by active members of the yoga community who are dedicated to fostering community and positive social change through the power of music and yoga.”

The founders have collectively produced, contributed to, and recorded over 70 releases under various names including Rara Avis, Shaman’s Dream, and Desert Dwellers. They frequently are featured at major yoga retreats and gatherings. YogiTunes was unveiled at Wanderlust California in Squaw Valley, Lake Tahoe, among the nation’s premier yoga and music festivals.

"Total treat – we now have an actual music headquarters for the yoga community, where we can all share and listen to what's inspiring our colleagues,” said Elena Brower, founder and co-owner of ViraYoga in New York City and the 2010 Global Yoga Ambassador for Addidas. “YogiTunes will undoubtedly create more cohesiveness and creativity in the yoga and wellness space. It really is a privilege to be here at the inception of this incredible concept."

In addition to yoga-inspired music, YogiTunes offers unique, music-inspired merchandise and yoga apparel with a focus on eco-friendly, competitively priced products. Their goal is to infuse the creative energy of the music community into products that blend the essence of both yoga and music into an on-going YogiTunes signature series of goods.

The site was created with the support from some of the leading developers and strategists in the music and yoga industry, who have collectively been behind successes such as Earthdance International, eMusic.com, WhiteSwan Records, Six Degrees Records, YAMA Talent, LA Yoga Magazine, Wanderlust, and other leading niche music services.